You might have heard the expressions “Data is the new gold” and “Data is the new oil.” This is because data forms a big part of new services and products which are heavily data driven. For example, your fitness watch would not be of any use if it was not designed to collect your biometric data. Depending on the type of fitness watch you have, you can look at the back and see the sensors which record your biometric data. You may recall that the compulsory collection and storage of biometric data was a core issue in the debate regarding the constitutionality of the National Identification and Registration Act.